Situation: For five years the Souper restaurant chain has maintained rapid sales growth in Danport, primarily by opening new restaurants that draw patrons away from other restaurants in their vicinity.
Goal: Souper wishes to achieve continued rapid sales growth in Danport over the next two years.
Proposal for consideration: Continue to open new restaurants in Danport during the next two years at the same rate as in the last two years.
In light of the situation, which of the following, if true, most strongly argues that adopting the proposal would be an ineffective way of achieving the goal?